Eraborn Privacy Policy

Last updated: May 25, 2025

Eraborn Inc. and its affiliates (“Eraborn”) are deeply committed to protecting the privacy and security of our users’ data. This Privacy Policy is intended to describe our practices regarding the information we may collect from you when you use or access our Services, the ways in which we may use such information, and the choices and rights available to you. This Privacy Policy supplements and shall be read in conjunction with our Terms of Use and Cookie Policy , and may be supplemented by additional privacy statements, terms or notices provided to you. Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use.

YOUR CONSENT

PLEASE READ THIS PRIVACY POLICY BEFORE ACCESSING AND USING THE SERVICES. BY ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY, INCLUDING TO THE COLLECTION AND PROCESSING OF YOUR PERSONAL INFORMATION (AS DEFINED BELOW). IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT ACCESS OR USE THE SERVICES.

Please note: You hereby acknowledge and agree that you are providing us with Personal Information at your own free will and that we may collect and use such Personal Information pursuant to this Privacy Policy and any applicable laws and regulations.

TO THE EXTENT THAT YOU PROVIDE US WITH ANY PERSONAL INFORMATION RELATED TO ANY THIRD PARTY OR ANY OTHER PERSON OR ENTITY WHICH IS NOT YOU, YOU ARE SOLELY RESPONSIBLE TO RECEIVE AND HEREBY REPRESENT THAT YOU HAVE AND UNDERTAKE THAT YOU SHALL HAVE AT ALL TIMES, MAINTAINED AND RECEIVED, THE CONSENT, AUTHORITY, PERMISSION AND APPROVAL OF SUCH PERSONS AND PROVIDED THEM WITH SUFFICIENT DISCLOSURES, TO ALLOW ERABORN TO ACCESS, STORE, COLLECT, ANALYZE AND PROCESS SUCH PERSONAL INFORMATION AS DETAILED HEREIN.

WHAT TYPES OF INFORMATION DO YOU COLLECT?

Non-Personal Information: “Non-Personal Information” is un-identified and non-identifiable information pertaining to a user, which may be made available to us, or collected automatically via your use of the Services which does not enable us to identify the person from whom it was collected. This which is being gathered consists of behavioral information mainly of technical and aggregated non-identifiable usage information, such as system data related to your operating system and browser version, screen resolution, language, duration of usage of the Services, geographic location etc.

Personal Information: “Personal Information” is information that identifies an individual or may with reasonable efforts or together with additional information we have access to, enable the identification of an individual, or may be of a private or sensitive nature relating to an identified or identifiable natural person. Identification of an individual also includes the association of such an individual with a persistent identifier such as a name, an identification number, a persistent cookie identifier, etc. Personal Information does not include information that has been anonymized or aggregated and can no longer be used to identify a specific natural person.

Personal Information that is collected by us consists of the following types of information:

Registration Information. We collect login credentials such as full name, password, email address, and phone number in connection with your request to register for an Account within our Services.

Personal Chat with Eve. Our Services are designed to offer Users informed and personalized insights and support in the field of reproduction and fertility. Through our Platform, Users can interact with Eve, our AI-driven algorithm (“Eve”). As part of your interaction with the Services via the Platform, including personal chats with Eve, we may collect certain personal information that you voluntarily choose to provide us.

Payment Information. Your payment method information used for payment of the subscription Fees are collected and processed via our third-party payment processors. Eraborn has no access to such payment method information.

Usage Information. IP address, UDID (Unique Device Identifier) or other persistent user and/or mobile device token, advertising ID, device type, browser and keyboard language, the User’s ‘click-stream’ and activities on the Services, the period of time the User used the Website and/or Application, and/or related time stamps.

Information From Cookies. Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computers or mobile device’s hard drive so that your computer will “remember” information about your visit. We use both first- and third-party session cookies and persistent cookies, as further detailed in section 9 below. For more information, please refer to our Cookie Policy.

We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your acceptance of this Privacy Policy.

HOW DO YOU COLLECT INFORMATION FROM ME?

We collect information through your use of the Service. In other words, we are aware of your usage of the Service and may gather, collect and record the information relating to such usage, including by using “cookies” and other tracking technologies, as further detailed below.

We collect information that you provide us voluntarily. For example, we collect Personal information that you voluntarily provide while using the Services or when you request to register as a User and provide us with your login credentials on our Platform.

WHY DO YOU COLLECT AND PROCESS MY INFORMATION?

To personalize our Services by, among other things, offering you a personalized AI-Powered fertility journey.
To provide and operate our Services and related services, including enhancing our Services, and user experience, and being able to contact Users to provide them with technical assistance, and support, handling requests and complaints, and collect feedback in connection with the Services;
To send you updates, notices, notifications, and additional information related to the Services, including related offers.
To create cumulative statistical data and other cumulative information that is non-personal, with which we and/or our business partners might make use to operate and improve our Services and internal research and development of Eraborn Services.
To monitor against, prevent, and handle fraud, illegal behavior on the Services, or other misuse of our Services, including inter-alia detecting, preventing, or otherwise addressing fraud or abuse.
To comply with any applicable rule or regulation and/or response or defend against legal proceedings versus us or our affiliates.
To contact you about legal requests, including DMCA takedown requests.

WHAT ARE YOUR LEGAL GROUNDS FOR COLLECTING MY PERSONAL INFORMATION?

With your consent: We ask for your agreement to process your information for the specific purposes stated in Section 4 to this Privacy Policy and you have the right to withdraw your consent at any time.
Performing an agreement with you: We collect and process your Personal Information in order to provide you with the Services, following your acceptance of this Privacy Policy and pursuant to the Terms of Use.
Legitimate interests: We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy. This means that we process your information for purposes like detecting, preventing or otherwise addressing fraud, abuse, security, usability, functionality or technical issues with our Service; protecting against harm to the rights, property or safety of our properties, our users or the public as required or permitted by law; enforcing legal claims, including investigation of potential violations of this Privacy Policy; and in order to comply and/or fulfill our obligations under applicable laws, legal process, subpoena or governmental request.

WHO DO YOU SHARE MY INFORMATION WITH AND WHY?

We may share information with third parties (or otherwise allow them access to it) only in the following manners and instances:

Internally – We may share information with our affiliates, as well as our employees, for the purposes described in Section 4 to this Privacy Policy. In addition, should Eraborn or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your information may be shared with the parties involved in such event under strict security conditions, for the purpose of evaluating such event and in accordance with the terms of this Privacy Policy. If we believe that such change in control might materially affect your Personal Information then stored with us, we will notify you of this event and the choices you may have, through prominent notice on our Services.

Protecting Our Rights and Safety – We may share your information to enforce this Privacy Policy and/or the Terms of Use, including investigation of potential violations thereof; to detect, prevent, or otherwise address fraud, security or technical issues; or otherwise if we believe in good faith that this will help protect the rights, property or personal safety of any of our users, or any member of the general public.

Third Parties & Business Partners – We may share your information with a number of selected service providers, whose services and solutions are required or otherwise facilitate achievement of the purposes of processing set forth under Section 4 above. These third parties serve in facilitating and enhancing our Services and related services, including such third-party services required to allow platform analytics, payments processing, storing data , and other essential third party services as detailed below. Our third party services providers act as our sub-processors and may only process your information according to our instructions (which are given in accordance with the this Privacy Policy).

No.	Vendor	Type of Services	Country
1.	Statssig	Analytics	Germany
2.	Neon DB	Database	Germany
3.	Stripe, Apple Pay	Payments processing	USA
4.	Google	Authentication	USA
5.	Meta	Authentication	USA
6.	Apple	Authentication	USA
7.	Vercel	Cloud Services	USA

Law Enforcement – We may cooperate with government and law enforcement officials to enforce and comply with the law. We may therefore disclose any information to government or law enforcement officials as we believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our or a third party’s property and legal rights, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.

For avoidance of doubt, we will NOT sell (as “sell” is traditionally defined) your personal data. That is, we will not provide your name and email or other personally identifiable information to third parties in exchange for money. We may share anonymized or de-identified information with any other third party, at our sole discretion. However, under California law, certain cases of sharing information, such as for advertising purposes, may be considered a “sale” of personal information. However, to the extent applicable, including if a supervisory authority determines that our practices include the selling and/or sharing of your personal information (as such terms are defined under applicable US State Privacy Laws including the CCPA), and you would like to opt out of the “sale” or “sharing” of your personal information, please contact us at [email protected]

WHERE DO YOU TRANSFER OR STORE MY INFORMATION?

Your information may be transferred to, maintained, processed and stored by us and our authorized affiliates and service providers in the EU, United States and Israel. Please note that the data protection laws in the above jurisdictions may not be as comprehensive as those in your country of residence. Residents of certain countries may be subject to additional protections, as set forth below.

GDPR (EEA Users): This section applies only to natural persons residing in the European Union, EFTA States, or the United Kingdom (for the purpose of this section only, “you” or “your” shall be limited accordingly). It is the Company’s policy to comply with the EEA’s General Data Protection Regulation (“GDPR”) and the UK GDPR. In accordance with the GDPR, we may transfer your Personal Information from your home country to the U.S. and/or other countries, provided that the transferee has provided appropriate safeguards, and on condition that enforceable data subject rights and effective legal remedies for data subjects are available. Specifically, we may cause such transfer if we ensured that at least one of the following applies:

The country to which Personal Information has been transferred, has been determined by the EU Commission to be a country providing adequate protection to the privacy rights of EU residents.
Application of Standard Contractual Clauses where appropriate.

WHAT ARE MY RIGHTS?

Under certain laws, including the EU, UK General Data Protection Regulation (GDPR) or US-state data protection laws individuals have rights regarding their personal data. You can exercise your rights at any time by contacting us at [email protected], Those rights may include, but are not limited to, the following:

Right of access. You may have a right to know what information we hold about you and, in some cases, to have the information communicated to you. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any information.
Right to correct Personal Information. We endeavor to keep the information that we hold about you accurate and up to date. Should you realize that any of the information that we hold about you is incorrect, please let us know and we will use our best efforts to correct it as soon as we can. The setting may also allow you to close or edit your Account, on the Profile page for your Account, excluding your email address
Data deletion. In some circumstances, you have a right to request that some portions of the Personal Information that we hold about you be deleted or otherwise anonymized.
Data portability. In some circumstances, you may have the right to request that we will provide you with the Personal Information you have made available to us, so you can transfer it to another party.
Restriction of processing. In some cases, you may have the right to request restriction of the processing of your Personal Information, such as when you are disputing the accuracy of your information held by us.

Please note that these rights are reliant upon the data protection and privacy laws that are applicable in your jurisdiction. Eraborn may refuse requests to exercise data subject rights if there is a legitimate reason, such as if we cannot authenticate your identity, if the request could violate the rights of a third party or applicable law, or prevent us from delivering a service you requested.

DO YOU USE COOKIES OR SIMILAR TRACKING TECHNOLOGIES?

We use certain monitoring and tracking technologies, including ones offered by third party service providers. These technologies are used in order to maintain, provide and improve our Services on an ongoing basis, and in order to provide a better experience to our users. For example, these technologies enable us to: (i) keep track of our Users’ preferences and authenticated sessions, (ii) secure our Services by detecting abnormal behaviors, (iii) identify technical issues and improve the overall performance of our Services, and (iv) create and monitor analytics.

We may use cookies in connection with our Services. A “Cookie” is a small data file that is downloaded and stored on your computer or mobile device when you visit our Services.

It is important to note that some of these tracking technologies are provided to us by our Services Providers who collect and process personal information in the scope of the services that they provide us.

Learn more about your choices and how to opt-out of tracking technologies:

Please note though that if you do block or restrict tracking technologies on your device, you will still be able to use the Services, but various features and functionality of the Services may be impaired. Certain web browsers may transmit “Do Not Track” signals to websites with which the browser communicates. However, due to differences in how web browsers interpret this feature and send those signals, and lack of standardization, we do not change our practices in response to such “Do Not Track” signals. However, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or to block or remove cookies altogether. In order to delete or block any tracking technologies, please refer to the “Help” area on your internet browser for further instructions, or you may also opt out of third party tracking technologies by following the instructions provided by each third party service provider in its privacy policy listed above or visiting www.youronlinechoices.eu or www.aboutads.info/choices. Please note however that deleting any of our tracking technologies or disabling future tracking technologies may prevent you from accessing certain areas or features of our Services, or may otherwise adversely affect your user experience.

To learn more about our use of Cookies and other tracking technologies, please see our Cookie Policy https://eraborn.co/cookie-policy

HOW DO YOU KEEP MY INFORMATION SECURE?

We take great care in implementing and maintaining the security of the Services and of your Personal Information. We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your Personal Information. Your information is stored on secure servers and isn’t publicly available. We limit access of your information only to those employees, third party service providers or partners on a “need to know” basis, and strictly in order to enable us to perform the agreement between you and us.

Despite these measures, Eraborn cannot provide absolute information security or eliminate all risks associated with Personal Information, and security breaches may happen. If there are any questions about security, please contact us at [email protected]

HOW LONG WILL YOU RETAIN MY INFORMATION?

We will retain your Personal Information only for as long as you are a registered user, or until you provide us with an explicit written request to delete it. If you withdraw your consent to our processing your Personal Information, we will delete your Personal Information from our systems (except to the extent retaining such data in whole or in part is necessary to comply with any applicable rule or regulation and/or to respond to or defend against legal proceedings brought against us or our affiliates).

HOW DO YOU PROTECT THE PRIVACY OF CHILDREN?

To use our Services, Users must be over the age of eighteen (18). Therefore, we do not knowingly collect Personal Information from individuals under the age of eighteen and do not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that individuals under the age of eighteen are not using the Services. If you believe that we might have any information from or about an individual under the age of eighteen, please contact us at [email protected]

UPDATES TO THIS PRIVACY POLICY

This Privacy Policy is subject to changes from time to time at our sole discretion. The most current version will always be posted on our Services. You are advised to check for updates regularly. All of our changes to this Privacy Policy are effective as of the stated “Last Updated” date, and by continuing to access and use our Services after any updates become effective, you accept and agree to be bound by the updated Privacy Policy.

DIRECT MARKETING

You hereby agree that we may use your contact details provided during registration for the purpose of informing you regarding updates and offers related to our Services that may interest you and other related marketing materials. You may withdraw your consent via sending a written notice to Eraborn by email to the following address: [email protected], or by clicking the “Unsubscribe” button displayed in the email or WhatsApp you received from us. Once you opt out, you may receive one SMS confirming you have successfully opted out. After that, you will receive no further messages unless you opt in again.

GENERAL INFORMATION

This Privacy Policy, its interpretation, and any claims and disputes related hereto, shall be governed by the laws of the State of Delaware, without respect to its conflict of law principles. Any and all such claims and disputes shall be brought in, and you hereby consent to them being litigated in and decided exclusively by a court of competent jurisdiction located in Delaware.

HOW CAN I CONTACT YOU?

If you wish to exercise any of the aforementioned rights or receive more information, please email us at [email protected]

Eraborn may provide you with notices concerning this Privacy Policy by using the e-mail address you provide in connection with your account registration on the Services.