Head of Sales and GTM

Own US revenue — build the sales motion, the pipeline, and the GTM engine from the ground up.

TLV / Hybrid or US RemoteFull-time

About the role

As Head of Go-To-Market, you'll own how eraborn wins customers in the US — building our commercial engine from foundations. That means real sales: defining the motion for selling our clinic and agency platform, building and qualifying pipeline, running a disciplined CRM-driven process, and closing deals with fertility clinics and surrogacy/donor agencies. You'll generate and convert leads, design the funnel, set targets, and put the systems and reporting in place so revenue is predictable. As an early commercial leader, you'll be hands-on closing today while building the team and playbook for tomorrow. You understand the US healthcare buyer, can navigate longer clinical sales cycles, and bring the rigor to make it repeatable.

What we're looking for

5+ years in GTM, revenue or sales roles, including team management.

Proven track record leading B2B sales and GTM in the US market in a SaaS company, ideally in healthcare or digital health.

Hands-on closer who can build and manage a healthy pipeline and hit revenue targets.

Experience navigating healthcare buyers and longer, multi-stakeholder sales cycles.

Strong lead-generation instincts — outbound, inbound, and partnerships.

Deep CRM discipline (e.g. HubSpot, Salesforce) and a data-driven approach to the funnel.

Ability to design pricing, packaging, and sales process from scratch.

Leadership to build and scale a commercial team as we grow.

Bonus: Experience with fertility or woman health.

What you'll own

Build and own the US go-to-market and sales strategy.

Generate, qualify, and convert pipeline — close deals yourself early on.

Set up and maintain the CRM, sales process, and reporting for predictable revenue.

Set and hit revenue targets across clinics and agencies.

Design pricing, packaging, and the commercial playbook.

Partner with product and marketing to align demand with what we ship.

Recruit, build, and lead the sales team over time.

Why eraborn

We're redesigning fertility care so every path to parenthood is supported, respected, and empowered. You'll ship real product to real people, own meaningful scope from day one, and work directly with the founders. We build with empathy, clarity, and medical-grade trust — and we move fast.

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Head of Sales & GTM

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