As VP of Product, you'll own the product vision and execution across eraborn's full surface area — the clinic and agency operations platform (B2B), the Eve consumer copilot (B2C), and the partnerships that connect them (B2B2C). You'll translate a deeply emotional, high-stakes user journey into a product that feels warm and human while operating at medical-grade reliability. This is a senior leadership role: you'll set strategy, build and mentor the product function, and partner daily with engineering, design, data, and the founders. You live in the numbers — acquisition, activation, engagement, retention, and monetization are your scoreboard — and you know how to grow all of them in a regulated US healthcare context without losing the trust of vulnerable users.
What we're looking for
7+ years in product management, with significant time in senior or leadership roles owning product strategy and outcomes.
Direct healthcare or digital-health experience, with a working understanding of the trust, privacy, and compliance demands of the space (HIPAA-aware a strong plus).
Proven track record across B2C, B2B, and B2B2C models — you understand how consumer, enterprise, and partner-distributed products differ and how to run all three.
Comfort with AI-native products and reasoning about how LLM-driven features change the product surface.
Deep experience in the US market and its healthcare and consumer dynamics.
Demonstrable wins on engagement, retention, and monetization — you can point to metrics you moved and the experiments that moved them.
Fluency with product analytics, experimentation, and turning qualitative user pain into prioritized roadmaps.
Experience building and leading product teams; a coach as much as an operator.
What you'll own
Set and communicate the product vision and multi-quarter roadmap across B2C, B2B, and B2B2C.
Own the full funnel — acquisition, activation, engagement, retention, and monetization — and the KPIs behind each.
Run a tight prioritization and discovery process grounded in user research and data.
Partner with engineering and data science to ship reliable, AI-native features at pace.
Define and evolve monetization strategy across consumer and clinic revenue.
Build, hire, and mentor the product team as we scale.
Be the voice of the user inside the company — especially the intended parent on a hard journey.
Report on product performance to founders and stakeholders with clarity and honesty.
Why eraborn
We're redesigning fertility care so every path to parenthood is supported, respected, and empowered. You'll ship real product to real people, own meaningful scope from day one, and work directly with the founders. We build with empathy, clarity, and medical-grade trust — and we move fast.
Apply
VP of Product
Tell us a little about you. Fields marked optional can be left blank — we read everything that comes in.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.